Corporate Philosophy

Corporate Philosophy

Progress for Humanity

  • Core Values

    CustomerChallengeCollaboration
    PeopleGlobality

  • Vision

    Progress for Humanity

  • Management Philosophy

    Realize the dream of mankind by
    creating a new future through
    ingenious thinking and continuously
    challenging new frontiers

Why We ExistProgress for Humanity

We believe progress only becomes meaningful when it is connected with a deep sense of humanity.
Humanity unites us, makes us stronger. It guides us in our investments and drives our innovations.
It’s these principles that we live by, allowing us to strengthen our relationships, feel connected and get more from life.
We are here to do the right thing, for humanity.

Our PurposeConnecting people with Quality Time

Our purpose is to reinvent the 24 hours that we are equally given into quality time,making every moment truly worthwhile and rewarding.
This our future mobility.It’s not about going from A to B, it’s about the moments that truly matter.Connecting people with quality time.

Because of You

Bring a new perspective to automobiles

Bring a new perspective to automobiles

We want to expand the concept of the automobile from the simple means of transportation that it is now, to a new space that connects people to their families, work, and society. By transforming the automobile into a happy space that people can rely on anywhere and at any time, we aim to add new value to the traditional car.

Innovative mobility solutions

Innovative mobility solutions

We will deliver greater benefits and value to our customers by securing cost competitiveness in the global market. From product development to after-sales service, we will ensure that every process related to the automobile is in line with providing the ultimate customer experience.

Human-centric, eco-friendly technologies and services

Human-centric, eco-friendly technologies and services

Our automotive business will bring to life the stability and convenience that comes with innovative technologies. In addition, we will continue to realize sustainable management by ceaselessly developing new technologies that aim to enhance energy efficiency. We will also expand our service from manufacturing finished cars to all things related to the automobile-including raw materials, auto parts, financing, used cars and recycling. We will also utilize cutting-edge IT technology to maximize connectivity with our customers.

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