Modern Premium

Hyundai Brand Story

Partner in Every Way

Our vision for the future

Hyundai Motor Company is striving to provide freedom of movement to everyone by investing in mobility services, by building close relationships with leading mobility service providers and expanding our role beyond the automotive transportation sector.The company will play a pivotal role in global society’s transition to clean energy by helping make hydrogen an economically viable energy source.

Our Vision

Progress for Humanity

Our idea of future mobility is based on the strong commitment that we give to society.
We are here to do the right thing, for humanity.

Our focus on humanity means we understand what people want in life.
To get the most out of the time we have.

We understand that time is the most precious commodity of all, the one thing money can’t buy.
That is why life is not just about spending time, it's all about time well spent.

Our purpose is to reinvent the 24 hours that we are all equally given into quality time, making every moment truly worthwhile and rewarding.

This is our future mobility.

It’s not about going from A to B, its about.
Connecting people with moments that truly matter.

Brand Essence

We believe in a world where mobility will enhance life and will be defined by the people, for the people.

Brand Essence


Simplifying what’s complicated, while focusing on the most important necessities. Modern Premium is all about realizing the values and experiences that meet customer needs in a simpler but more perfect manner, and seeking to use them in a more simplified and convenient way.



For change and innovation that best provides the most important necessities. The creative thinking that Modern Premium seeks is about providing actual benefits to the customer while addressing their needs in the smartest and most efficient way.



Cars that care for the driver with heightened reliability, a safer environment, and emotional value. The care that is reflected in Hyundai Motor’s Modern Premium delivers our concern and consideration through emotional values.

A New Brand Identity for Hyundai Truck & Bus

Hyundai Truck & Bus, which has long been an industry leader in Korea, has recently updated its brand, with
a new slogan and brand identity, making 2018 an exciting new beginning. Great effort was made to convey
Hyundai Motor Company’s dedication to ensuring the future success of our customers through strong teamwork
and collaboration within Hyundai Motor Company and with customers.


Brand Slogan

Hyundai Motor Company CV Division strives to become indispensable; to understand customers
and their business needs. Our customers are the CEOs of businesses big and small and we aim to go
beyond being just a provider of vehicles. We will work side by side with our hard-working customers
and help them achieve their business goals. Hyundai Motor Company CV Division will grow its
business by creating synergy with our customers and helping them grow.

Partner in Every Way“A true partner in all aspects of your business, in every way you go”