Modern Premium

Modern Premium

Modern Premium : We exist to enhance the people’s lives

Brand Manifesto

We exist to enhance people’s lives.
Because we believe that life’s most remarkable moments and experiences
Weren’t meant for a select few, but for all.

We think beyond product and technology to create meaningful experiences.
How?
By challenging the standards of design and workmanship,
Leading a new era of customer care,
And rethinking the future of mobility.

Looking forward,
We believe in a world where mobility will enhance life
And will be defined by people, for people.
With our unyielding can-do spirit,
We will be steadfast in pursuit of this vision,
For we do not seek to satisfy the few,
But to be loved by many.

Brand Manifesto

Brand Essence

We believe in a world where mobility will enhance life and will be defined by the people, for the people.

Brand Essence
Simple

Simple

Simplifying what’s complicated, while focusing on the most important necessities. Modern Premium is all about realizing the values and experiences that meet customer needs in a simpler but more perfect manner, and seeking to use them in a more simplified and convenient way.

Creative

Creative

For change and innovation that best provides the most important necessities. The creative thinking that Modern Premium seeks is about providing actual benefits to the customer while addressing their needs in the smartest and most efficient way.

Caring

Caring

Cars that care for the driver with heightened reliability, a safer environment, and emotional value. The care that is reflected in Hyundai Motor’s Modern Premium delivers our concern and consideration through emotional values.

Commercial Vehicle

Hyundai is building customer trust and loyalty.

Commercial Vehicle

Quality

The ever-improving quality of Hyundai vehicles is driven by the management’s responsiveness to market forces. By delivering zero-defect vehicles and anticipating new trends, Hyundai is building customer trust and loyalty. At Hyundai, we will continue to prioritize quality management as we aim to become the most trusted vehicle manufacturer in the world.

Innovation

At Hyundai, we are proud of our track record in the independent development of new technologies that are helping make our vehicles safer, more durable, and friendlier to the environment. At our advanced engineering center, we conduct basic level research into new materials as part of an initiative that explores truly sustainable transportation solutions and reduces the global economy’s reliance on fossil fuels.

Partnership

Customer profitability is a key part of our corporate mission and that’s why we work hard to help maximize our customers’ profitability. We strive to minimize the costs of vehicle ownership, maximize operational time and productivity with reliable technology, the outstanding fuel efficiency of our powertrains, as well as our superior sales and after-sales service network.

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